At present, Hexia Ancient Town lacks a structured marketing plan. We have yet to identify our target audience and our marketing strategy, which lacked focus, had failed to yield positive results. The marketing strategy for Hexia should combine traditions with fashion, promote conservation and innovation simultaneously, while guiding and mobilizing the entire society to participate in the excavation, passing on and utilization of our culture heritage. By bringing in emerging tourism trends and demonstrating the revival of a group of traditional craftsmanship and time-honored brands, as well as the restoration of ancient attractions, we shall become the main tourist attraction in Huai’an District and a cultural support for the tourism industry. At the same time, we require the help of online media to support the marketing and promotional efforts of Hexia Ancient Town and increase its popularity.